What’s the average amount of money spent on Black Friday?

19 10 2011

According to the National Retail Federation:

  • Black Friday weekend, including Thanksgiving Day, drew 212 million shoppers
  • Holiday shoppers spent an average of $365.34 on gifts and other discounted merchandise, up from an average of $343.31 last year.
  • Nearly 10 percent of holiday shoppers say they began their shopping at midnight, triple the percent of those who shopped at that time last year.
  • Americans plan to spend an average of $704 on holiday gifts and seasonal merchandise this year, according to a new NRF survey
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